In today’s world, there are a lot of us out there that represent the face of our small (or not so small) businesses. People want to know who we are before they trust us and jump on board with whatever it is we are offering. Traditional headshots still work in much of the corporate world, but for many of us, we need to connect with our clients, customers and followers on a more personal level. Most people get to know me either through this blog or my Instagram account. Both of which happen to be behind a screen. That being the case, it’s all the more important that I present myself as transparently as possible.
When my friends Joel and Andrea of J&A Photography approached me about personal branding images and what my needs would be, I was excited to see what we could come up with. They have such creative minds and I knew these would be anything but your typical headshots, because honestly, that’s not something I was in need of.
I narrowed down some outfits that felt like ‘me’ and brought along a few extra (what do you expect from a style blogger?!) in order to make sure that the professionals behind the camera felt confident in what would work the best in their studio and with their backdrops.
Not only did we get to play around with outfits, but scenery and props as well. I love that they encouraged me to try out various positions with different pieces of furniture which enabled us to get quite an array of images.
I also would not have thought to bring along my laptop or color swatches, but did so at their request. I’m so thrilled that I did because those images are personal to me and help to represent who I am and what I do.
I now have the above image on my Color Consultation landing page and feel that it presents more of a personal welcome than the random image of paint chips that I had previously been using.
I couldn’t be happier with how these images turned out. Obviously, if you are local, I can’t speak highly enough about J&A Photography. You can read more about their packages and what they offer for this type of shoot here. But for those of you that are not local, I’d do a bit of research and seek out someone who’s open to a bit of creativity in the headshot department! It’s worth the time to find someone who’s able to best capture your personality and in turn help you to sell yourself.
By all means, I’d love for you to use these images as inspiration for yourself. Maybe they will help get you thinking a little outside of the box and give you a way to really show off your personality. Present your unique self and let the pros capture it the best!
I should also mention that while my husband does a fantastic job with all of my regular blog photography, these types of images are well worth the time and investment…and retouching, ha!
Thanks again to J&A Photography for their exceptional work. Read more about what they offer, here.
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